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    Why Pricing Your House Right Matters

    122 Abby Court | Strock Real Estate Property Photo

    In today’s real estate market, setting the right price for your house is one of the most valuable things you can do. According to the U.S. Economic Outlook by the National Association of Realtors (NAR), existing home prices nationwide are forecasted to increase 4.5% in 2021. This means experts anticipate home values will continue climbing going forward. Today, low inventory is largely keeping prices from depreciating.

    Maximize the Demand

    When it comes to pricing your home, the goal is to increase visibility and drive more buyers your way. Instead of trying to win the negotiation with one buyer, you should price your house so that demand is maximized, and more buyers want to take a look.

    As a seller, you might be thinking about pricing your house on the high end while so many of today’s buyers are searching harder than ever just to find a home to purchase. But here’s the thing – a high price tag does not mean you’re going to cash in big on the sale. It’s actually more likely to deter buyers.

    Even today, when there are so few houses for sale, your house is more likely to sit on the market longer or require a price drop that can send buyers running if it isn’t priced just right.

    Price Your House Correctly

    It’s important to make sure your house is priced correctly by working with a trusted real estate professional. When you price it competitively, you won’t be negotiating with one buyer. Instead, you’ll have multiple buyers competing for the house, increasing the final sale price.

    Strock Bottom Line

    The key is to make sure your house is priced to sell immediately. This way, it will be seen by the most buyers. More than one of them may be interested, and it will be more likely to sell at a competitive price. Let’s connect to price your house correctly from the start, so you can maximize your exposure and your return.

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    Our agents write often to give you the latest insights on owning a home or property in the Santa Cruz County area.

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