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Get Strockified

Strock Real Estate is the Leader in Santa Cruz Real Estate Beach Homes

Specializing in Property Preparation and Presentation

7121 Mesa Drive

512 Centennial Street


In just a few weeks, the Strock Real Estate Team brought life back to these homes. With a small budget, our team went to work upgrading the flooring, painting the interior and exterior, adding new lighting, and overhauling the front and backyard.

Increasing Home Value with Design, Renovation, and Staging

Design. After getting the keys, our designers/home stagers came in and evaluated the home. It was important to create an atmosphere that appealed to a wide range of serious buyers.

Renovation. Our team of professional contractors went to work on the renovations, from removing an interior wall amplifying the ocean views, upgrading faded concrete walkways, fixing the back deck, updating light fixtures and flooring to enhance property value.

Outside, our landscapers started overhauling the backyard by putting in a beautiful lawn, sprucing up the pool, and cleaning up the front yard. The Strock team took care of every detail and masterfully managed the project from start to finish, updating the homeowners on the progress weekly.

Staging. Our stagers created a warm and inviting environment by enhancing the home’s natural elements with stylish furniture pieces, plants, artwork, and lighting, both inside and out.

Highlighting Home with Innovative Marketing

Professional Photography. As soon as the house was ready, our marketing team came in full force, taking aerial shots, day and night photos, creating a virtual tour to make a high-quality video of the property.

Marketing and Advertising. Our professional writer and graphic designer created eye-catching imagery to increase people’s probability of seeing our property ad on Zillow and other online platforms. We also did social media outreach on Facebook, LinkedIn, Instagram, and YouTube with paid advertising to maximize the home’s exposure online.

Getting Top Dollar for the Home

Negotiations. 7121 Mesa Drive had six showings within the first hour of going live on the market. In three days we had two offers. We advised the homeowners to wait a bit longer for additional offers to come in and we set an offer review date. In the end, Mesa Drive had 11 offers; sold for $1.85M, which was $600k more than any Realtor had assessed the value.

512 Centennial received 11 offers; the home sold for $1.85M, which was $450k more than the neighboring home with the same square footage.

Strock Bottomline

Get Strock’ified. As you can see, we specialize in property preparation and presentation. If you’re serious about selling your home, give us a call, and our team will help you get Strock’ified.

Client Feedback

“When you told us you were going to take care of it all, it was a weight lifted off our shoulders.

“It really allowed us to pack-up, move, and focus on our new environment without having to worry about what was going on here.”

We made the right call going with Ben and his team.”

Before and After Photos

7121 Mesa Drive | Living Room
7121 Mesa Drive | Master Bedroom

512 Centennial Street | Master Bedroom
512 Centennial Street | Living Room

High-Quality Video of Property

71721 Mesa Drive Property Video
512 Centennial Street Property Video

Professional Photography of Property