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Our Home Selling Process | Step 02: Why Hire Us

Step 02: Why You Hire Us: Listings Include the Following Complimentary Services

Design Consultation

Our team of professionals will visit your home for a design consultation to determine what work needs to be done. At this time, we will decide how to maximize your home’s appeal. It is our job to do the little things that other agents often don’t do to ensure you get the best price for your home.

45 Days of Free Home Staging*

As part of the many free services we offer, Strock Real Estate pays for the staging of your home; including 45 days of furniture rental and fees associated with the staging design, delivery, set-up, and removal of furniture in the rooms we deem appropriate.

4% Total Commission

When the listing agent represents the buyer on your home purchase, our total commission is only 4%.

Home Inspection and Pest Control Reports

We take care of everything. We pay for, schedule, and assist with the home inspection and pest control reports.

Free Move Out Final Cleaning

After you have sold your home and moved out, our team brings in professional cleaners to clean up before the new owners move in – allowing you to embrace your new life in your new home.

High-Quality Professional Photography and Videography Services

We will professionally photograph your home, including aerial shots, day and night photos (when appropriate), and virtual tours. Check out our YouTube channel to see the quality of our property videos.

Professionally Written, Detailed Description of Your Home

There is no such thing as luck or accident when it comes to excellent and creative marketing. We target specific buyer categories and have a procedure that allows us to expand your home’s exposure. All our marketing includes captivating and creative verbiage, professional writing, and graphic design.

Social Media Outreach on Facebook, LinkedIn, Instagram, and YouTube

Our eye-catching marketing to sell your home will give you the maximum exposure online, but what about maximizing the exposure to those visiting the area for work or vacation. We are actively using all social media platforms to reach potential buyers, including Facebook, Instagram, YouTube, Google, Zillow, and MailChimp, to name a few.

Paid Facebook and Instagram Advertising for Your Home

In this technology-driven age, home sellers and agents must remain active on social media in order to nurture interest in newly-listed properties. We purchase ads on the largest social media platforms to ensure your home is seen.

*Applies to homes priced above $1M unless otherwise agreed to in writing.


“Here’s a shout out with 5 ***** stars to Ben Strock Real Estate and his amazing team. We interviewed realtors to list our home for sale. Ben and his assistant, Sarah came by to look over the house. Their eyes for detail was like no other Realtors. They were aware of the custom and unique upgrades. Within a week of signing the listing contract, he had his team which consisted of inspectors, landscapers, window washers, stagers, photographers. I couldn’t get our personal stuff out of the house fast enough to keep up with his team. Ben and his team made a beautiful presentation of the property that went online and within 6 days we had a full price offer. Working with a professional, experienced team that had all our best interest in mind. The process of selling a house in Santa Cruz County in the middle of a pandemic was incredible. We would highly recommend working with Ben Strock and his team. It was a great experience. Thank you Ben!” – Google | January 2021


“Ben Strock and his team are amazing! There are by far the most professional and effective real estate group I have ever worked with when I needed to sell my home. We just closed today and the house first listed in early May. They took care of everything … from consulting and scheduling repairs to staging to a HUGE marketing effort to put my home in the best possible position to gain attention. The video they made of my home was absolutely stunning and conveyed a feeling of calm and also one of excitement. Ben truly understands the market and priced my house at the perfect price point. Strock Real Estate is a team you can trust to get the job done right and are the nicest people around.” – Zillow | June 2020


“Sold our home in 2 months during a pandemic! Predicted sale price very accurately. Did all the home preparation work (home looked great) without us having to be involved! Very helpful during negotiation process; encouraged an effective strategy. Very attentive to last-minute details so escrow closed quickly.” – Zillow | May 2020


“Having just closed on the sale of our house this week I can say that having the right real estate agent is THE most important factor in one of the biggest processes of a lifetime, selling your home. And Ben Strock of Strock Real Estate IS that agent! Honest, experienced, knowledgeable of neighborhoods and laws, resourceful, kind, patient, supportive, and ALWAYS accessible, Ben and his qualified team guided us with confidence through the entire process from day one to closing the sale this week. Thank you, Ben, Spencer, Tarra, Sarah, and the entire team at Strock Real Estate for a smooth, successful experience. How fortunate we were to have found you!” – Zillow | April 2020