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Our Home Selling Process | Steps 03 and 04 Design Services & Staging

Steps 03 and 04: Design Services & Staging (Optional)

You Only Get One Chance to Make a Lasting First Impression

A well-prepared and staged home can add considerable dollars to the value. Prospective buyers must see themselves potentially living in your home – design and staging help them do just that.

Staged Homes Sells Faster

We have realized over the years that not every home fits the same mold — some are Modern, some are Craftsman, and others are more Traditional. Our stagers help transform your home’s furnishings to match its architecture.

Homes with Improvements Get You Top Dollar

If your home needs significant updates, we have a team of experienced, trusted vendors to get the job done. We will work directly with these vendors to manage the schedule, oversee the work, and keep the job on budget. Once the updates are complete, we will work with our design team to coordinate and stage the home.

We Specialize in Property Preparation and Presentation

The preparation process’s goal is to have your property be seen in its best light possible. Whether it is sprucing up your landscape, updating the lighting, remolding a bathroom, building a deck, or changing flooring, our team of designers will transform your home and get you top dollar.

Strock Real Estate Pays for the Staging of Your Home

As part of the many free services we offer, Strock Real Estate pays* for the staging of your home, including 45 days of furniture rental and fees associated with the staging design, delivery, set-up, and removal of furniture in the rooms we deem appropriate.

Our White-Glove Experience

We provide you with the upfront cost and expenses to prepare your home for the market! Pay nothing – $0 now, no interest, no hidden fees! Just pay us back at the close of escrow! Showcasing homes in their brightest light is our forte, and our reputation rides on your satisfaction.

*Applies to homes priced above $1M unless otherwise agreed to in writing.


“Here’s a shout out with 5 ***** stars to Ben Strock Real Estate and his amazing team. We interviewed realtors to list our home for sale. Ben and his assistant, Sarah came by to look over the house. Their eyes for detail was like no other Realtors. They were aware of the custom and unique upgrades. Within a week of signing the listing contract, he had his team which consisted of inspectors, landscapers, window washers, stagers, photographers. I couldn’t get our personal stuff out of the house fast enough to keep up with his team. Ben and his team made a beautiful presentation of the property that went online and within 6 days we had a full price offer. Working with a professional, experienced team that had all our best interest in mind. The process of selling a house in Santa Cruz County in the middle of a pandemic was incredible. We would highly recommend working with Ben Strock and his team. It was a great experience. Thank you Ben!” – Google | January 2021


“Ben Strock and his team are amazing! There are by far the most professional and effective real estate group I have ever worked with when I needed to sell my home. We just closed today and the house first listed in early May. They took care of everything … from consulting and scheduling repairs to staging to a HUGE marketing effort to put my home in the best possible position to gain attention. The video they made of my home was absolutely stunning and conveyed a feeling of calm and also one of excitement. Ben truly understands the market and priced my house at the perfect price point. Strock Real Estate is a team you can trust to get the job done right and are the nicest people around.” – Zillow | June 2020


“Sold our home in 2 months during a pandemic! Predicted sale price very accurately. Did all the home preparation work (home looked great) without us having to be involved! Very helpful during negotiation process; encouraged an effective strategy. Very attentive to last-minute details so escrow closed quickly.” – Zillow | May 2020


“Having just closed on the sale of our house this week I can say that having the right real estate agent is THE most important factor in one of the biggest processes of a lifetime, selling your home. And Ben Strock of Strock Real Estate IS that agent! Honest, experienced, knowledgeable of neighborhoods and laws, resourceful, kind, patient, supportive, and ALWAYS accessible, Ben and his qualified team guided us with confidence through the entire process from day one to closing the sale this week. Thank you, Ben, Spencer, Tarra, Sarah, and the entire team at Strock Real Estate for a smooth, successful experience. How fortunate we were to have found you!” – Zillow | April 2020